Digipak Cover 6: Music Consumerism in Last 5 Years

Since record sales started to be tracked in 1991 it has been confirmed that 2016 has been the worst year for record sales.


"CD sales continue to decline, moving just 40 million units in the first six months of 2016 (a decline of 11.6 percent compared to the same time period last year). Meanwhile, the vinyl collector’s market is still growing, up 11.4 percent by the same metric, but remains far smaller in terms of actual records: 6.2 million copies sold in the first half of the year."


Surprisingly the sale of digital albums from sites such as iTunes are actually decreasing fasters than the sale of CD's. The digital doweled era that started in 2003 seems to be coming to an end with streaming and illegal download taking over.

"In 2006 — years after Napster, and well into the iTunes era — record labels still reaped $9.4 billion from CD sales in the United States, more than the total sales revenue of the business today. Last year, CD sales stood at just $1.5 billion, a drop of 84 percent in a decade. And downloads, also once viewed as the industry’s savior, have now been falling for three consecutive years with no sign of recovery."


Since digital downloads and streaming were introduced it seems unlikely that they will ever make the same amount of money that the music industry sold when CD's were the main form of consumptions.

Digipak Cover 5: Copy of Existing Digipak

This is my attempt at copying an already made digipak that is for the album 'Matilda' by Alt-J. 

For my fist attempt at editing and creating a digpak I am happy with the results, with more practice my own digipak should hopefully turn out well. 

I only used powerpoint and I realise that the dimensions and scale of each side is off but this is something I now know I need to work on when I make my own digipak.

Digipak Cover 4: Star Image

Digipak cover 4 - Star Image from Olivia Gardiner

Digipak Cover 3: The Difference between Digipaks and CD's

Digipak Cover 2: Font Tests

For this task I had to explore the different fonts I may be interested in using for my digipak and poster. The font must be consistent across all parts of the marketing campaign and so this is an important choice.

I decided that I wanted my font to be somewhere between the way the font was on Florence's previous albums and her latest one. I want it to still be indy as this is my target audience but I want it to also universally attract as 'The Dog Days Are Over' is a well-known song by multiple audiences. I also want my digipak and other parts of the campaign to appear clean cut so this is why I don't want it to appear as free hand as the previous albums.

Below is a short list of the fonts:

My personal favourite is the last one as although the letters aren't joint it is still sophisticated and softer than normal capitals. However I am unsure if this is my final decision as I will have to check that it works when creating the digipak.

Digipak Cover 1: Investigate How Musicians Promote Themselves

Digipak Cover

Rough Edit Feedback

I have received feedback on my video from the rest of my class mates.

Positives

1. Nice Variety of Shots
2. Clever Editing
3. Lip Syncing is Good

Negatives

1. Needs to follow beat of the music more
2. Some shots were maybe too long

Over all I am very happy with the feedback that I have received as it will help me to improve my video. For my next draft I know what I need to change in order to improve my video and am thankful for the constructive criticism my class has offered. 

ANCILLARY TASKS